The “Big Three” for Houston social media marketing are: Facebook, Twitter, and Linkedin. We all know the importance of having presence of these social media properties. Using your brand to identify who you are and engaging with meaningful conversations often times prepare a potential customer that you are the subject matter expert – hopefully resulting with a customer and revenue!
There are countless new business social media platforms being introduced into the Houston social media marketing arena and often times making it difficult for a business owner to determine which one to embrace.
Here comes Pinterest, changing the way we recommend products and services and how we invite others to join the conversation. Using terms like pinning vs. posting and even changing how others follow you. Pinterest 
has garnered a lot of media attention and is worthy of another blog post.
For now, the five top business social media accounts for Houston social media marketing are Facebook, Twitter, Linkedin, Youtube, and Google Plus. (See blog post: Houston Social Media Branding).
One of five business social media accounts, Youtube, from a business owner perspective, appears to be the least likely to produce engaging conversations – it is video, right? How can Youtube bring me customers? Why is it important to create a custom background, fill out personal description information, and create SEO-friendly titles for your video posts?
Recently, the news of Whitney Houston, an American Pop icon, death uncovered an interesting encounter with Youtube video posts. Here was a successful business – her voice as the product, fallen from grace for a variety of reasons. Yet she was attempting to reorganize and start marketing again. It came to an abrupt end. When I heard the news of her death, I searched for a video to remind of me her voice and her desire to change the direction of her business.
After searching Youtube for the content I wanted, I found the video from the American Music Awards: “I Didn’t Know My Own Strength”. Viewing the video led to posting an impromptu comment: No more pain, thank you for being you!
With populating the account information while developing the Youtube social media account, I started receiving emails with comments from my video post. These emails included the contact information of the users, and more importantly, they wanted to engage conversations! After returning to the video where I entered the post, I noticed I had over 40 likes and over twenty comments. I sat there in amazement that an innocent post started engagement and with others denoting “like” next to the comment.
You started your business because you are a subject matter expert in your field. As you share your knowledge through posts, pinns, and videos, others will acknowledge it. Acquiring customers is simply solving a problem or stopping a pain. For Houston social media marketing, using social platforms will get the word out how your expertise is different and unique. Brand each of the five social media accounts with a consistent user vanity name and develop the accounts thoroughly.
Your business was not built to break! What are you doing with Houston social media marketing to showcase your strengths and rid the pains?
